Building brands through an elevated brand experience designed for passionate creative entrepreneurs and small businesses.

The Brand Experience

Each brand design starts with strategy. My step-by-step brand discovery process begins with homework—a brand strategy workbook that's designed to help you set the foundations for your business. We will get to the heart of your values, voice, audience, and aesthetic style so we can craft a custom brand that elevates your perceived professionalism and showcases your best work. If your brand experience includes website design, you’ll receive my website strategy workbook to help you curate content with confidence.

The Brand Design Process

Consultation Call

Upon submitting an inquiry for your brand project, I’ll follow-up to book a 30-minute consultation call. We'll get to know each other, learn about your business goals, and discuss the vision surrounding your project needs. If we move forward with a partnership, we'll set a start date on my calendar and begin implementing the first steps to creating your brand.

Brand Discovery

The necessary groundwork for creating a money-making brand includes thoughtful research and strategy. My Brand Strategy Workbook is an essential part of my brand design process. The workbook will guide you to developing an effective brand strategy and will help set the foundation for your business. With your answers in mind, I’ll design a strategic brand that is authentic to you.

Design Development

Together, we’ll set the tone for your visual branding style by creating an inspirational Mood Board using images, typography, and colors. Next, I’ll design your brand suite, color palette, and supporting design elements. Upon approval, I’ll create a brand style guide. If you selected the website package, you'll receive my website strategy workbook to help prepare you with your website's content and imagery.

Deliverables

After we’ve completed the Design Development process, I’ll package up all your final files to be delivered to you through a downloadable folder link. Your unique folder will include everything you need so you can move confidently forward with your business. Your brand suite will be saved for print and web applications so you can begin to move confidently forward with your new brand (and website).

Launch

To help make the most of sharing your new brand, I’ll provide you with a branded launch graphic pack for you to share on your social profiles. You'll confidently celebrate your new brand with your audience. Toast with your friends and family to the endless potential that’s ahead, and cheers to all the thoughtful work you put into building the foundations for your business!

Creative Retainer Program

Need ongoing design for your business? I’d love to round out your presence so your brand can make an even greater impact. Consider becoming a retainer client for a discounted hourly rate, priority service in projects, and guaranteed amount of work built into my schedule. Review my creative retainer packages, get in touch, and we'll select a retainer package that will benefit you most.

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